Proven solutions
for retail
Handholds for practitioners
to become more data-driven
The book summarizes knowledge from seven years of working for retailers. It is a practical guide for adopting more evidence-based decision making. Three key areas are covered: Pricing, marketing and logistics. Cases are drawn from practice, rather than relying oversimplified examples.
The cases with the biggest impact receive the most focus. Beyond this, improvements to cumbersome processes are also investigated.